Gaming

Dungeons and Dragons

Overview

Roles

Project Management
Web Design
Back End Development
Technical Advisory
Front End Development (Vue)

deliverables

Contentful Integration
Article Migration
Localization
Website Design Refresh

Dungeons & Dragons (D&D) is a fantasy tabletop role-playing game (RPG) that has been around for over 40 years. The Dungeons and Dragons team made it clear that content is a huge role in their marketing strategies, but their current system was outdated and not working for their initiatives for their players. DND creates and publishes hundreds of articles, videos, and other types of content on their website to educate new players about the game and provide tips for more experienced players. Haven heard their challenges and was ready to help.

Attract new players to the game

To promote the game and attract new players, Wizards of the Coast and Haven had a variety of digital marketing tactics. These included social media marketing, content marketing, influencer partnerships and live streaming.

All of this was made possible by the Haven dev team. They migrated old content, thousands of articles, and moved them from an old system onto a new, fast, and easy Content Management System. As in added bonus the website got a fresh new look that players were excited about.

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Our Work