AmFam and the Seattle Seahawks selected Live Nation to help them promote their season-long battle-of-the-bands competition. Live Nation turned to Haven Agency to pull it all together. We designed and developed a website that included a countdown to each home game’s band competition, giving site visitors a chance to preview upcoming battles.
After each home game, we switched the site over to voting mode, enabling fans to vote for their favorite band and also enter into a sweepstakes. The promotion spanned from August through December, with weekly site updates occurring after votes were tallied from each band battle.
Ultimately, a winning band was selected and promoted on the website. The lucky band graciously rocked CenturyLink Field during halftime of the Seahawks final home game of the season.