Haven Agency had worked on numerous advertising campaigns with Guthy | Renker, so they turned to us when it was time for a new set of campaign materials for their top-selling line of WEN hair care products. We were tasked with developing campaigns promoting their end-of-summer Summer Honey Peach product, and their start-of-fall Fall Frenzy promotion.
Both campaigns had to be personally approved by Chaz Dean, as well as by the brand managers at WEN and Guthy | Renker. With so many cooks in the kitchen, it can sometimes be difficult to reach consensus on a preferred design direction and campaign theme, but we helped all parties navigate through the process and delivered unique and eye-catching designs for both campaigns.
Once the initial designs were solidified, we went to work on repurposing each design for use in various advertising channels: Yahoo! login screens, AOL login screens, Facebook ads, animated Flash banners, and static image banners for mobile devices.
In the end, this project was a resounding success, and Haven Agency impressed in its usual fashion.